if you didn't already know readers, your Kitty is a Target fanatic. lately a good 50% of all my new clothes are purchased there and everytime i go, i find more and more i want! i think the reason why i love Target's clothing so much is because it's cute, stylish and affordable (especially this adorable cardigan i picked up the other day for $19.99!). i am somewhat of a fashion obsessive who spends hours pouring over every available fashion mag and although i would love nothing more than to be able to spend $200 on a simple shirt, it's just not a feasible option for me. i need to be able to buy clothes that i love for reasonable prices, and that's where Target comes in. i think one of the greatest marketing ideas ever dreamed up was for Target to do their GO International lines, where different high-end designers create a line of clothing to be sold through Target at affordable prices. so successful was this venture that the next logical step was for Target to take that same high-end approach to their beauty department!
the new additions to Target's beauty world are less expensive makeup lines from Jemma Kidd ("JK"), Napoleon Perdis ("NP Set") and Petra Strand ("Pixi"). when i first saw them i was very impressed, they have testers for all the products and mirrors and q-tips and the whole shabang set up! although i was in a hurry, i did get to check out the different lines and saw promising things from each of them. i have to admit that i was most interested in the line by Jemma Kidd, whose makeup i have read a lot about but never had the opportunity to see in real life. her I-Tech Liquid Liners, $18 each, come in a rainbow of gorgeous colors and seem to be almost exact dupes of MAC's Liquidlast Liquid Liners. the I-Design Eye Color Collection, $18 each, are beautifully rich eyeshadows that have a very soft, velvety, blendable texture. what really caught my eye were her lipsticks, which come in two formulas: Classic Couture Collection, a creamy, high pigment formula for saturated, classic color and Sheer Vanity Gloss & Glaze Collection, a sheer, glossy lipstick that's heavy on moisture and light on color. when i tried on Belle De Jour from the latter group, i was instantly smitten! i am eternally on the hunt for the perfect nude lipcolor and this has become my new favorite. it has a similar texture to a very glossy lipbalm but significantly lightens your lip color, turning my naturally rosy lips into the pale, baby pink color i'm always chasing after. only problem is, much like MAC's Lustre lipsticks, Belle De Jour is the kind of lipstick that only looks good on lips that are perfectly smooth and flake-free. my solution for flaky lips? sleep with a thick layer of Carmex lip balm on and exfoliate with a warm, wet washcloth in the morning. your lips will be in the perfect condition for your trickiest lipsticks!
as for NP Set and Pixi, i can't share much information since i didn't get to try them out but i'll definitely be checking into them further the next time i'm at Target and will share my conclusions. although i'm very excited about these new additions to Target, i must say that their prices aren't so low-end. as a matter of fact, if you compare products from the artists regular lines to the Target-made lines, there is sometimes only a few dollars difference! if we just apply our regular high-end attitudes to these lines, only buying what we absolutely can't live without, then they will be a worthwhile addition to the Target beauty department, but don't get too caught up in the fact that these lines are supposedly 'inexpensive' and break your budget. happy Target shopping kittens!
have you tried any of the beauty products from the new Target line-up? if so, let's hear what they were and how you liked them!